01Where you rank
Today’s position
Rank distribution across all 154 terms, the pages doing the work, and every term currently in the top 100.
Which pages rank
The other 17 pages, including new homes, extensions, decks and fit-outs, rank for nothing.
By region
industrial shed developments Brisbane
attunedprojects.com.au/sheds---industrial-shed-developments.html
#2
granny flat builder Caboolture
attunedprojects.com.au/granny-flat-new-build.html
#11
industrial shed builders Brisbane
attunedprojects.com.au/sheds---industrial-shed-developments.html
#15
industrial shed builders Sunshine Coast
attunedprojects.com.au/sheds---industrial-shed-developments.html
#38
concrete pool builder Caboolture
attunedprojects.com.au/concrete-pools.html
#41
commercial shed builders Brisbane
attunedprojects.com.au/sheds---industrial-shed-developments.html
#44
industrial shed construction Brisbane
attunedprojects.com.au/sheds---industrial-shed-developments.html
#46
laundry renovations Brisbane
attunedprojects.com.au/kitchen-bathroom--laundry.html
#75
These 8 are the only terms in the top 100. The other 146 are listed in the appendix.
What we spotted
✓Pass
The shed page proves the site can rank
An 80-word page with no H1 sits at #2 for “industrial shed developments Brisbane” and #15 for “industrial shed builders Brisbane”. With proper content behind it, the rest of the site can do the same.
✓Pass
Strong credentials to build on
QBCC licence #1270131, Master Builders membership and real project photos for every service. Most competitors can’t show that much.
!Fix
The homepage ranks for nothing
None of the 154 terms rank on the homepage, not even broad searches like “Caboolture builders” or “North Brisbane builders”, which is normally the homepage’s job.
!Fix
The Sunshine Coast is invisible
50 of the terms are Sunshine Coast searches. Only one is in the top 100 (#38). There is no Sunshine Coast page on the site.
!Fix
Weak in the home patch too
Caboolture is the head office, yet only 2 of 23 Caboolture, Moreton Bay and North Brisbane terms rank: granny flats at #11 and concrete pools at #41.
!Fix
Five service pages rank for nothing
New homes, extensions and renovations, decks, fit-outs and the homepage hold zero rankings between them. Concreting, earthmoving and site preparation have no page at all.
!Watch
No movement and no map tracking
Every term shows zero change over 24 hours, 7 days and 30 days, and only organic results are tracked, not the Google Maps pack.
Baseline. With one page-one term out of 154, the site is close to invisible for the work Attuned actually wants. The upside is that almost nothing ranks yet, so there are no existing positions to protect: the structure can be rebuilt properly from the start. This export shows positions only, with no search volumes or map pack results, so treat it as the baseline future reports are measured against.
02What needs fixing
The money terms you’re missing
The 153 terms off page one fall into 9 groups, ordered by the value of the work behind them. Each shows the issue, its impact and the recommended fix.
1
New homes and custom builds
Highest value25 terms · none in top 100IssueNone of the 25 new home, custom, architectural and luxury builder terms are in the top 100. The new homes page has around 90 words of copy, no H1, and its only sub-page is a Samford cabin with photos and no write-up. Broad terms like “Caboolture builders” and “Moreton Bay home builders” have no page to land on.
ImpactA single new home is the biggest job Attuned can win, often worth more than a year of smaller renovation work. Every one of these searches currently goes to a competitor.
FixSplit this into proper pages: new home builders, custom and architectural homes, and luxury homes, each 1,200+ words with the build process, inclusions, timeframes, approvals and real projects. Point the homepage and region pages at them.
Moreton Bay buildersMoreton Bay home buildersNorth Brisbane buildersNorth Brisbane home buildersBrisbane Northside builders+20 more
2
Extensions and renovations
High value26 terms · none in top 100Issue26 terms, none in the top 100. Extensions, renovations and alterations share one page with around 250 words, mostly project cards, under the heading “We can help make your dreams come true”. Whole-house and major renovation searches have nothing to match.
ImpactExtensions and full renovations are high-value residential jobs and the largest group in the tracked list. They’re also the core of a northside builder’s pipeline.
FixBuild separate pages for home extensions, home renovations (including whole-house and major renovations) and alterations. Write up the Bellara and Burpengary jobs as case studies and link them from each page.
North Brisbane renovation buildersCaboolture extensionsMoreton Bay renovation buildersCaboolture renovation buildersBrisbane Northside renovation builders+21 more
3
Commercial builds and fit-outs
High value · repeat work23 terms · none in top 100Issue23 terms, none in the top 100. The fit-outs page has about 25 words of its own copy and no project examples. There is no page for commercial construction, office, retail, restaurant or hospitality fit-outs.
ImpactCommercial clients bring larger budgets, repeat work and referrals across multiple sites. This is a whole income stream that has no presence in search.
FixCreate a commercial construction page and rebuild fit-outs with sections for office, retail and hospitality, compliance and staged works, plus real commercial jobs. Add a Sunshine Coast section for the commercial fit-out terms.
commercial renovation Brisbaneshop fitting Brisbaneoffice fit outs Brisbaneoffice fitout contractors Brisbanecommercial fitouts Sunshine Coast+18 more
4
Industrial sheds and warehouses
Quickest win16 terms · best #2IssueThe only group already ranking: #2, #15, #38, #44 and #46, all on a thin 80-word page. The 11 other terms, including warehouse builders, industrial builders and every Sunshine Coast industrial term bar one, are outside the top 100.
ImpactIndustrial sheds are already Attuned’s strongest search result. Moving #15 and #38 onto page one is the fastest way to turn this report into enquiries.
FixExpand the shed page to 1,500+ words covering industrial, commercial and warehouse builds, slab and steel, approvals and the build process, with captioned project photos. Add a warehouse construction page and a Sunshine Coast section, and move the page to a clean URL with a 301 redirect.
industrial shed developments Brisbane · #2industrial shed builders Brisbane · #15industrial shed builders Sunshine Coast · #38commercial shed builders Brisbane · #44industrial shed construction Brisbane · #46+11 more
5
Concrete pools
High value15 terms · best #41Issue15 terms, best #41 (“concrete pool builder Caboolture”). The pools page has the best copy on the site, about 400 words, but one page covers both Brisbane and the Sunshine Coast, and the project pages are titled “Pool” and “Bellara Pool” with no description.
ImpactConcrete pools are high-ticket and seasonal. Luxury and custom pool searches are buyers who have already decided on concrete.
FixKeep the existing copy and build on it: add Brisbane and Sunshine Coast pool pages, a luxury and custom design section, a cost and timeline guide, and turn the two pool projects into proper case studies.
concrete pool builder Caboolture · #41luxury concrete pools Sunshine Coastin ground concrete pools Brisbaneconcrete pool construction Brisbaneconcrete pool contractors Brisbane+10 more
6
Kitchen, bathroom and laundry
Medium value · high volume16 terms · best #75Issue16 terms, best #75. Three rooms share one page with about 40 words of its own copy. 10 of the 16 terms are bathroom searches, yet there is no bathroom page, even though the homepage title says “Expert Bathroom Renovations on the Sunshine Coast”.
ImpactBathroom and kitchen renovations are the most common renovation searches. They bring steady, frequent jobs and often lead to larger work.
FixGive bathrooms and kitchens their own pages, with laundries as a section of the bathroom page. Write up the Taringa Queenslander bathroom and the Bellara kitchen as case studies.
laundry renovations Brisbane · #75North Brisbane bathroom renovationsSunshine Coast bathroom renovationsCaboolture bathroom renovationslaundry renovations Sunshine Coast+11 more
7
Granny flats and secondary dwellings
High value9 terms · best #11Issue9 terms. “Granny flat builder Caboolture” is #11 from a project page with about 65 words, a floor plan and a few photos. Brisbane, Moreton Bay and Sunshine Coast granny flat terms are all outside the top 100.
ImpactGranny flats are complete builds with strong demand from families and investors, and Google is already testing this page at #11.
FixCreate a granny flat builders service page covering secondary dwelling rules, sizes, typical costs and the process, and keep the current project as a linked case study.
granny flat builder Caboolture · #11granny flat builders Sunshine Coastgranny flat builders Brisbanesecondary dwelling builders Brisbanegranny flat construction Brisbane+4 more
8
Decks, patios and outdoor living
Medium value12 terms · none in top 100Issue12 terms, none in the top 100. The decks page is mostly a gallery with short captions, and its “View more projects” link goes to the kitchen page. Patio and alfresco searches have nothing to match.
ImpactOutdoor living is a frequent, lower-cost job that often leads to bigger work with the same client.
FixRebuild the page as decks and outdoor living with sections for timber decks, patios and alfresco areas. Turn Bray Park, Osbourne Court and the Man Cave into case studies and fix the broken project link.
decking Sunshine Coastdeck builders Sunshine Coastoutdoor living Sunshine Coasttimber deck builders Brisbanetimber decks Sunshine Coast+7 more
9
Concreting, earthmoving and site prep
Supporting work12 terms · none in top 100Issue12 terms, none in the top 100, and no page on the site mentions concreting, earthmoving or site preparation as a service.
ImpactSmaller jobs on their own, but frequent, and they get Attuned in front of people planning bigger builds.
FixConfirm these are services Attuned wants to sell. If so, build a concreting page and an earthmoving and site preparation page; if not, drop them from tracking so reports focus on the work that matters.
concrete contractors Sunshine Coastconcreting Brisbaneconcreting Sunshine Coastresidential concreting Brisbaneearthmoving contractors Brisbane+7 more
03Site review
How the site is built
The site is a 22-page Weebly build. The range of services is right and the credentials are strong, but almost every page is a short shell around photos, and none of them is set up to rank. That is what’s behind the 146 terms outside the top 100.
Quick audit
✓Pass
Credentials are on every page
QBCC licence, Master Builders membership and the director’s name appear in the footer of every page.
✓Pass
Real project photos for every service
Sheds, homes, kitchens, bathrooms, decks, extensions and pools all have genuine job photos to work with.
✓Pass
A useful enquiry form
The contact page form asks for project type (sheds, new home, renovation, pool and more), which makes leads easy to sort.
!Fix
No H1 on any page we checked
All 13 pages we reviewed use bold text or slogans instead of a proper H1, so Google gets no clear signal of what each page is about.
!Fix
The same meta description everywhere
Every service and project page uses one generic “licensed builder… head office Caboolture” description.
!Fix
Very thin service pages
Fit-outs has around 25 words of its own copy, granny flats about 65, sheds about 80 and new homes about 90. Most of each page is the menu, photos and footer.
!Fix
One page for two regions
Each service page tries to cover Brisbane and the Sunshine Coast at once, and there are no region pages for Caboolture, Moreton Bay, the northside or the Sunshine Coast.
!Fix
A muddled homepage title
“Attuned Project Group - Builders - Attuned Project Group - Expert Bathroom Renovations on the Sunshine Coast”: the brand twice, then a service that has no page.
!Fix
Hidden and empty pages
About isn’t in the menu, the Blog has no posts, and a Bellara Kitchen Addition page has no copy. The sitemap hasn’t been updated since November 2024.
!Fix
Projects that don’t tell a story
Project pages are named “Pool”, “Man Cave” and “Bellara Project”, with photos but no scope, location or outcome.
!Fix
Mixed location details
Pages variously say “northside of Brisbane” and “the south-east corner”, and there is no street address, which weakens the Google Maps listing.
1
No location structure
StructureIssueEvery service page tries to rank across Brisbane and the Sunshine Coast with the same short copy, and there are no region pages at all.
ImpactGoogle has no page to show for Sunshine Coast searches (50 terms, best #38) or for the Caboolture and Moreton Bay patch around the head office (23 terms, 2 ranking).
FixAdd three region pages: Caboolture and Moreton Bay, Brisbane Northside, and the Sunshine Coast. Each links to the services offered there and the projects nearby, and each core service page gets a section for each region.
2
Service pages are photo shells
StructureIssueMost service pages are a short paragraph, a list of every service in plain text, photos and the footer, with no H1 and no real headings.
ImpactThin pages can’t outrank builders with full service pages. Even so, the shed page reached #2 with 80 words, which shows how much headroom there is.
FixRewrite each core service page to 1,200+ words with a keyword-led H1, topic headings, process, inclusions, timeframes, pricing guidance, FAQs and a quote form on the page.
3
Projects buried under the wrong pages
StructureIssueTen project pages sit in the menu under service headings with generic names and no write-up. The granny flat “service” is actually one project.
ImpactCase studies are the best proof a builder has. Right now they add menu clutter but no ranking value or trust.
FixMove projects to a /projects section. Write each one up with location, scope, timeframe and photos with proper descriptions, then link each to its service and region pages.
4
Platform and technical clean-up
StructureIssueWeebly-generated URLs such as /sheds---industrial-shed-developments.html, one shared meta description, an empty blog, a hidden About page and an outdated sitemap.
ImpactSmall issues on their own, but together they send weak, mixed signals across every page.
FixMove to clean URLs with 301 redirects from the old ones, write unique titles and descriptions, add the About page to the menu with the QBCC and Master Builders details, remove or fill the blog, and regenerate the sitemap.
Current structure22 pages · Weebly
- Home · ranks for 0 terms
- Our Range of Services
(no page)- Sheds – Industrial shed developments · 5 rankings
- New Homes – Custom / Architectural · 0
- Samford cabin
project
- Samford cabin
- Kitchen, Bathroom & Laundry · 1 (#75)
- Kitchen extension
project
- Kitchen extension
- Decks & Outdoor · 0
- Man Cave · Osbourne Court · Patio · Bray Park
projects
- Man Cave · Osbourne Court · Patio · Bray Park
- Extension, Renovation & Alteration · 0
- Bellara project
project - Granny Flat New Build
project· #11
- Bellara project
- Fit-Outs · 0
- Concrete Pools · 1 (#41)
- Bellara Pool · Pool
projects
- Bellara Pool · Pool
- Contact Us
- Not in menu: About · Blog (0 posts) · Bellara Kitchen Addition
Recommended structureServices · regions · projects
- Home · builders, Caboolture to the Sunshine Coast
- Residential
- New home builders · Custom & architectural homes · Luxury homes
- Home extensions · Home renovations · Alterations
- Bathroom renovations · Kitchen renovations
- Granny flats & secondary dwellings
- Decks, patios & outdoor living · Concrete pools
- Commercial & industrial
- Industrial sheds · Warehouse construction
- Commercial construction · Commercial fit-outs
- Concreting · Earthmoving & site prep
- Areas
- Caboolture & Moreton Bay · Brisbane Northside · Sunshine Coast
- Projects · case studies linked to services and areas
- About · QBCC, Master Builders, Josh Ewart
- Contact & quote
Why this matters. Today one page tries to win every city for each service, and the homepage targets none of them. The recommended structure gives each money term its own page, gives each region a page that links to them, and uses the projects as proof on both.
04Action plan
Priority next steps
01
Rebuild the structure
Set up the service, region and project sections above on clean URLs, with 301 redirects from the old .html pages, a proper H1, a unique title and description on every page, and a quote form on each service page.
02
Push the shed page onto page one
The quickest win. Expand the industrial shed page and add warehouse construction, so the #15 and #38 terms move up alongside the #2.
03
Rewrite the big-ticket pages
New homes, custom and architectural homes, extensions, renovations, commercial construction and fit-outs. These hold 74 of the 154 terms and none of them rank today.
04
Add the region pages
Caboolture and Moreton Bay first (the home patch, where granny flats are already #11), then the Sunshine Coast, which holds 50 terms, then Brisbane Northside.
05
Fill the missing services
Separate bathroom and kitchen pages, a real granny flat page, decks and outdoor living, concrete pools by region, and concreting and earthworks if Attuned wants that work.
06
Turn projects into proof
Write up every project as a case study, put the About page in the menu, and remove or fill the empty blog.
07
Win the map results
Tighten the Google Business Profile with a consistent address and service areas, regular photos and posts, and a steady flow of reviews, and add map pack tracking to future reports.
05Who we are
One team, every channel
Fresh Digital is a full-service digital marketing and web design agency, based on the Gold Coast and working with businesses across Australia since 2011. Strategy, design, build, content, SEO and paid ads all sit under one roof, so the fixes in this report can be planned, built and measured by one team, with no hand-offs between agencies.
2011
Helping Australian businesses grow online
2,000+
Clients served
4.7★
Average from 67 Google reviews
8
Services under one roof
01
SEO and organic search
Data-driven SEO that compounds over time: technical fixes, on-page optimisation, content and authority building.
For AttunedMove industrial sheds onto page one first, then win the new home, extension and commercial terms that rank nowhere today.
02
Google Ads (PPC)
Search campaigns built to convert, managed for return on spend, not clicks.
For AttunedCapture new home, extension and fit-out enquiries now, while the organic pages are being rebuilt.
03
Web design and build
Fast websites that rank well and turn visitors into enquiries.
For AttunedRebuild the site off Weebly with the service, region and project structure this report recommends.
04
Content creation
Google-friendly, human-first copy for service pages, landing pages and blogs.
For AttunedWrite full service pages and genuinely local Caboolture, Moreton Bay and Sunshine Coast pages, plus case studies for every project.
05
CRO and calls to action
UX improvements and testing that turn more visitors into customers.
For AttunedPut a quote form on every service page so the extra traffic turns into project enquiries.
06
Google Business Profile
Local profile optimisation, posts, photos and review growth.
For AttunedBuild reviews, photos and posts so Attuned shows in the Google Maps results for “builders Caboolture” and nearby searches.
07
Graphics and branding
Brand identity that stands out: logos, guidelines and campaign creative.
For AttunedConsistent, professional creative across the website, site signage, vehicles and quotes.
08
Facebook and social marketing
Paid social campaigns that build reach and generate leads.
For AttunedReach homeowners across the northside and the Sunshine Coast with project showcases that support search.
How we work
01
Discovery
02
Strategy
03
Execute
04
Optimise
05
Report
06
Scale
No buzzwords, no fluff. Every strategy is tailor-made rather than a one-size-fits-all package, and every month you get a clear report on rankings, leads and what we’re doing next.
06Appendix
All tracked terms
All 154 terms by group. Search: Google.com · Australia · EN.
New homes and custom builds 25
architectural builders Brisbane101+
architectural builders Sunshine Coast101+
Brisbane Northside builders101+
Brisbane Northside home builders101+
Caboolture builders101+
Caboolture home builders101+
custom builders Brisbane101+
custom builders Sunshine Coast101+
custom home builders Brisbane101+
custom home builders Sunshine Coast101+
home builders Caboolture101+
home builders Moreton Bay101+
home builders North Brisbane101+
luxury home builders Brisbane101+
luxury home builders Sunshine Coast101+
Moreton Bay builders101+
Moreton Bay home builders101+
new home builders Brisbane101+
new home builders Sunshine Coast101+
North Brisbane builders101+
North Brisbane home builders101+
residential builders Brisbane101+
residential builders Sunshine Coast101+
Sunshine Coast builders101+
Sunshine Coast home builders101+
Extensions and renovations 26
Brisbane Northside renovation builders101+
Caboolture extensions101+
Caboolture renovation builders101+
extension builders Brisbane101+
extension builders Sunshine Coast101+
home alterations Brisbane101+
home extensions Brisbane101+
home extensions Sunshine Coast101+
home renovation builders Brisbane101+
home renovation builders Sunshine Coast101+
home renovations Brisbane101+
home renovations Sunshine Coast101+
house extension builders Brisbane101+
house extension builders Sunshine Coast101+
house extensions Brisbane101+
house extensions Sunshine Coast101+
house renovations Brisbane101+
house renovations Sunshine Coast101+
major renovations Brisbane101+
Moreton Bay renovation builders101+
North Brisbane renovation builders101+
renovation builders Brisbane101+
renovation builders Sunshine Coast101+
Sunshine Coast extension builders101+
Sunshine Coast renovation builders101+
whole house renovations Brisbane101+
Commercial builds and fit-outs 23
commercial builders Brisbane101+
commercial builders Sunshine Coast101+
commercial building contractors Brisbane101+
commercial building contractors Sunshine Coast101+
commercial construction Brisbane101+
commercial construction Sunshine Coast101+
commercial fit out Brisbane101+
commercial fit out contractors Brisbane101+
commercial fitouts Brisbane101+
commercial fitouts Sunshine Coast101+
commercial interior fitouts Brisbane101+
commercial renovation Brisbane101+
commercial renovation contractors Brisbane101+
hospitality fit outs Brisbane101+
office fit out Brisbane101+
office fit outs Brisbane101+
office fitout contractors Brisbane101+
office fitouts Brisbane101+
restaurant fit outs Brisbane101+
retail fit out Brisbane101+
shop fit out Brisbane101+
shop fitters Brisbane101+
shop fitting Brisbane101+
Industrial sheds and warehouses 16
industrial shed developments Brisbane#2
industrial shed builders Brisbane#15
industrial shed builders Sunshine Coast#38
commercial shed builders Brisbane#44
industrial shed construction Brisbane#46
commercial shed builders Sunshine Coast101+
industrial builders Brisbane101+
industrial builders Sunshine Coast101+
industrial building contractors Brisbane101+
industrial construction Brisbane101+
industrial construction Sunshine Coast101+
industrial sheds Brisbane101+
shed builders Caboolture101+
shed construction Brisbane101+
warehouse builders Brisbane101+
warehouse construction Brisbane101+
Concrete pools 15
concrete pool builder Caboolture#41
concrete pool builder Moreton Bay101+
concrete pool builders Brisbane101+
concrete pool builders Sunshine Coast101+
concrete pool construction Brisbane101+
concrete pool contractors Brisbane101+
concrete pools Brisbane101+
concrete pools Sunshine Coast101+
concrete swimming pools Brisbane101+
concrete swimming pools Sunshine Coast101+
custom concrete pools Brisbane101+
custom concrete pools Sunshine Coast101+
in ground concrete pools Brisbane101+
luxury concrete pools Brisbane101+
luxury concrete pools Sunshine Coast101+
Kitchen, bathroom and laundry 16
laundry renovations Brisbane#75
bathroom builders Brisbane101+
bathroom builders Sunshine Coast101+
bathroom renovation builders Brisbane101+
bathroom renovation builders Sunshine Coast101+
bathroom renovations Brisbane101+
bathroom renovations Sunshine Coast101+
Caboolture bathroom renovations101+
kitchen and bathroom renovations Brisbane101+
kitchen renovation builders Brisbane101+
kitchen renovation builders Sunshine Coast101+
kitchen renovations Brisbane101+
kitchen renovations Sunshine Coast101+
laundry renovations Sunshine Coast101+
North Brisbane bathroom renovations101+
Sunshine Coast bathroom renovations101+
Granny flats and secondary dwellings 9
granny flat builder Caboolture#11
granny flat builders Brisbane101+
granny flat builders Moreton Bay101+
granny flat builders Sunshine Coast101+
granny flat construction Brisbane101+
granny flat construction Sunshine Coast101+
granny flat extensions Brisbane101+
secondary dwelling builders Brisbane101+
secondary dwelling builders Sunshine Coast101+
Decks, patios and outdoor living 12
alfresco areas Brisbane101+
alfresco builders Brisbane101+
deck builders Brisbane101+
deck builders Sunshine Coast101+
deck extensions Brisbane101+
decking Brisbane101+
decking Sunshine Coast101+
outdoor living builders Brisbane101+
outdoor living Sunshine Coast101+
patio builders Brisbane101+
timber deck builders Brisbane101+
timber decks Sunshine Coast101+
Concreting, earthmoving and site prep 12
commercial concreting Brisbane101+
concrete contractors Brisbane101+
concrete contractors Sunshine Coast101+
concreting Brisbane101+
concreting Sunshine Coast101+
earthmoving Brisbane101+
earthmoving contractors Brisbane101+
earthmoving contractors Sunshine Coast101+
earthmoving Sunshine Coast101+
residential concreting Brisbane101+
site preparation Brisbane101+
site preparation Sunshine Coast101+
07Next step
Let’s talk it through
I’m happy to walk through these results and agree which pages to fix first. Give me a call or drop me a line.
